Well as it turns out, I’m too had my childhood taken from me as I was forced to grow up in a terrible little small town in south Texas. No cool bands ever came to my awful section of the Earth and normal things like MTV or anything harder than a classic rock radio station was instantly banned from the airwaves. So now that I am older and have escaped my cultural bondage, I tend go a little crazy like the aforementioned pop superstar did whenever springtime finally arrives. Now I won’t be looking for any little boys but I for damn sure will try and find me a hot little 19 year old girl to make out with; and what better place to find one than at a pop show. So with that said, here’s a quick look at some of the best pop and indie acts that will be playing SXSW this year.
Oddly enough the first act I’m previewing today (Declan McKenna)who hails from the great country of England. This teenage Brit is winning the hearts of hipster bloggers everywhere as his potential appears to be off the charts. Now typically whenever most 16 year olds write songs or poetry, an adult’s normal reaction is to simply smile and say something encouraging like "good job" or "way to go"; knowing that all they really wrote was nothing more than a bunch of two syllable words strung together in a manner that barely passed the basic rules of writing (and this is coming from me). But this kid appears to be different. Even though he clearly has room to grow, he still makes good pop songs that you can relate to and more importantly songs that you can sing along to. Check out Paracetamol and Brazil. He gets a rating of barely FRESH.
https://soundcloud.com/deccoooo
Next up is The Range; he is a DJ whose music reminds you of what it was like to dance in the late 90’s. He doesn’t make Trap music or songs that completely rely on the drop, he instead simply makes cool beats that will have you grooving and grinding like R. Kelly did before he met Aaliyah. His music has elements of hip hop and RnB in it and he has quickly turned into one of Pitchfork’s darlings. Check him out as he is definitely FRESH!
https://soundcloud.com/therangemusic
This next act is starting to grow on me for the simple fact they make poppy grunge music that complains about pretty much everything. From people who brag about their band or their favorite hangout to well… people in general, Diet Cig doesn’t seem to leave any stone unturned when it comes exploring what’s causing their angst. It’s clear to me that these girls need to find a cute dude to make out with stat and hey, what do you know, I’m available! They’re worth checking out but get a rating of a little WEAK.
https://soundcloud.com/search?q=diet%20cig
Next up is Hinds. I don’t really like bad mouthing artists but let’s be honest, the only reason these girls are getting a lot of pub is because they’re cute and they’re Spaniards. And I get it, I’ve been to Spain and I fell in love every five seconds, so I wanted to love them for the same reasons everyone else does. But in the end there is absolutely nothing special about their bland guitars, their monotone singing, or their lyrics. They honestly sound like they just started playing their instruments a few months ago. I’d avoid them as they get a rating of WACK.
https://soundcloud.com/hindsband
The last act to check out is They. They are producers from LA who make 90’s RnB music; not quite Bell Biv Devoe 90’s but think more Usher or H-Town’s Knocking the Boots 90’s. What helps them stand out is the fact they sneak a little rock n roll in the undercurrent of their beats. I rate them as barely FRESH.
https://soundcloud.com/search?q=They.
Other acts that are sure to blow up and will be all over the festival circuit this year are Lapsley (electronic), Kacy Hill (electronic pop) and Porches (pop).
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